![]() Brand Finance’s Chairman and CEO David Haigh described it as a “stellar performance.” The UAE jumped five places to enter the top 10 for the first time since the index was started in 2020. Soft power experts, researchers and government delegates met at Queen Elizabeth II Centre in London on Thursday to discuss the index, which is billed as the world’s most comprehensive study on perceptions of nations as brands. LONDON: Gulf nations have made significant improvements in the 2023 Brand Finance Global Soft Power Index, with Qatar, UAE and Saudi Arabia leading the rest of the Arab region.Īrab nations have continued to emerge as key players in this particular study, produced annually by Brand Finance. In the Middle East, there is no indication that the lower cost of the plans is related to ads. In the US, for example, the basic with ads plan costs $6.99, while the basic (without ads) plan costs $9.99. Last year, Netflix launched its cheaper ad-supported basic plan in select markets. However, Netflix’s website said company plans and prices may change as it “continues to add more TV shows and movies and introduce new product features.” 21, while existing subscribers will see the update roll out over the coming weeks and come into effect from the next billing cycle. New subscribers will see the reduced price immediately upon sign-up effective from Feb. There is no change in the cost of subscription plans in Gulf countries such as Saudi Arabia and the UAE. In Morocco, the basic plan has changed from 65 Moroccan dirhams ($6.28) to 35, standard from 95 to 65 dirhams, and premium from 125 to 95 dirhams. ![]() In Egypt, the basic plan has been slashed from 120 Egyptian pounds ($3.27) to 70, standard from 165 to 120 pounds, with the premium cut from 200 pounds to 165. In Yemen, Iraq, Tunisia, Jordan, Palestine, Libya, Algeria, Lebanon, Iran, and Sudan, the streaming service’s basic plan will now cost $3.99 instead of $7.99, its standard plan $7.99 instead of $9.99, and premium plan down from $11.99 to $9.99. DUBAI: Netflix on Tuesday dropped subscription prices across select countries in the Middle East.
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